No other drink category has had such an image turnaround as gin, such are the currently booming sales of the spirit in Ireland and abroad. Now the biggest growth sector in drink sales in Ireland, gin has become the ‘go-to’ drink for young consumers and has cemented itself as the leading drink category. With this we have seen an explosion of Irish Gin brands and distilleries, with more launching almost every month it would seem. How long will it last? Who knows? But for now, we are spoilt for choice, from the classic London Dry styles to the overtly fruity numbers. At MCM we are proud to support and distribute some of Ireland’s leading craft gins.